If you’re a business on the ball, you’re probably already well prepared for the festive season - with a marketing campaign already in full swing. However, don’t panic if you haven’t prepared your marketing material yet… there’s still time (just)!
Creating the Right Content for Christmas
When you’re creating copywriting content for Christmas, it’s important to keep the following in mind:
- Match the zeitgeist. This requires some sensitivity to the world around you. Each Christmas seems to come with its own distinct spirit. Some years, the focus is on giving to others, and there’s a strong sense of goodwill in the air. Other years, the emphasis is on fun and spending time with family. If you’re not sure what this year’s zeitgeist is, observe the campaigns of other businesses. What mood are they tapping into? Why does it resonate with their target audience? This should help you come up with some copywriting ideas of your own.
- It’s not about you, you, you! Of course, you want to make sales. But that’s not the message you should convey to your customers. Make it all about them. How will your products and services help them have a fabulous Christmas? What USPs meet their festive needs? Why is your company the one business they need in their lives this December? Remember, it’s all about them.
- Get playful. For the most part, we’re a cheerful lot at Christmas. Even serious corporate types can be found donning paper party hats and singing along to festive songs (after a few glasses of mulled wine). Play to that happy vibe. Inject some fun into your content – something that aligns your company with the festivity and frolics of the season.
- Give something for free. Ah, who doesn’t like a freebie this time of year? It’s the season of goodwill, and the perfect opportunity to share something of value with your customers – just to show them how much you value them! For example, you could offer a free downloadable eBook, sharing some useful tips.
- Think charitably. It’s never a bad thing to think charitably at Christmas, regardless of the nature of your business. If you’ve donated to a local charity or done a festive fun run, let people know about it. After all, you’ve made a difference in someone’s life (which is amazing), and your customers will want to hear about it.
We’d all like to wish you all a VERY happy Christmas – and a big thank you to all our clients. You’ve been a delight to work with, as always.