Are you a good writer? If so, there’s no reason why you can’t create your own business content. However, it’s something of an art form, and it’s important to adopt the right approach if you want to boost your sales.
If you’re thinking of taking on your copywriting yourself, here’s a few cunning ways to make your content as appealing as possible.
- The conversational touch. Have you ever noticed that the most effective content is often chatty? There’s a reason for that… it builds trust. By developing a likeable ‘voice’, you stand a better chance of winning over your audience; and if they trust what you’re saying, they’re more likely to buy from you.
- Be authoritative. Would you buy from a company that didn’t know what it was talking about? Neither would anyone else. Establish yourself as an expert in your field with well-researched, informative content – and always adopt a knowledgeable tone of voice.
- Keep it short. No-one wants to read essays online. Short, sharp and snappy is the way forward.
- Use statistics. Did you know, 95% of people are more likely to buy from you if you use a statistic in your content? I made that one up, by the way – but the point remains. Statistics reinforce your message, which is a good thing.
- Make your offering sound like a real bargain. Worried that people won’t purchase your £1,000 TV, because it sounds too expensive? Use clever psychology to convince them. Highlight the fact that usually, televisions of this calibre cost £2,500+, and that you’re the only company that offers the same technology for less. Obviously don’t lie about what you’re selling – but emphasise why it’s such a good deal.
- Identify the problem… then solve it. Your customer will only purchase from you if they believe your product will make their life better. It’s your job to explain just how well your products solve their problems. For example, if you sell nasal hair trimmers, you’ll need to identify the problem (unsightly nose hairs), and inform them why your product is perfect for resolving it.
- Be forceful. Avoid wishy-washy words – these only dilute the power of your content. For example (to use our previous example):
Nose-zipper™ helps reduce hair growth in your nasal passages
Nose-zipper™ eliminates unsightly nasal hair
We don’t want to be helped to reduce nasal hair – we want a product that gets rid of it completely!
- Tell them what to do. People shy away from using commands in content – however, it’s a useful sales technique. For example, in your call to action (CTA) it’s better to say ‘call us today for a free quote’ than it is to say ‘it’s possible to get a free quote by calling our team’.
Copywriting in Devon
If you’re struggling to write your business content and need some extra help, talk to The Devon Writing Company team today. We’ll work with you to create content that boosts engagement, generates interest and increases sales.