To make a good impression online, it’s important to use the right words.
In the right order.
At the right time.
This is harder than it seems, especially if you’re not 100% confident in your writing ability; and that’s where a good copywriter can come in handy.
All copywriters are different – with diverse strengths and weaknesses. When selecting the right person for your business content, it’s a good idea to know what you’re looking for, and whether they’ll be able to deliver it.
Key Questions to Ask
- Do you understand my industry? A really good copywriter will be happy to roll their sleeves up and do research into industries they don’t know much about. However, it’s a real bonus if they’re already familiar with what you do, as this familiarity will shine through in the content.
- Do you have a solid grasp of SEO? SEO is a continually shifting creature – and a good copywriter should have up-to-date knowledge of what the search engines favour. At present, the focus is on high-quality, readable content.
- Can you work with my deadlines? Some copywriters churn out content at an impressive rate, while others like to spend more time on it. If you’ve got a sharp deadline, tell them. It’s vital to establish this at the start of the contract, instead of getting stressed towards the end!
- Can you match my style? Before talking to a copywriter, it’s useful to have an idea of what sort of content you’re after. Are you looking for a jovial, chatty style, for example, or would you prefer something more professional? Even better, find some sites that use the style you’re looking for – this ensures that you’re both on the same page.
- Can I see existing examples of your work? Some copywriters may be reluctant to share samples of their work, as they may have signed a NDA, preventing them from claiming that they wrote it. However, most should be able to provide at least a couple of samples, which will give you a chance to check their style is in-line with your expectations.
- Do you offer amendments? A good copywriter won’t object if you ask for amendments. Indeed, it’s often part of the process – especially at the start of the project. Some may limit the number of amendments you can request, but most should be happy to offer at least one round of ‘tweaks’ for free.
- Can you interest my readers? This is a key point. Content isn’t just there to inform, it’s role is also to engage. All web pages and blog posts should be tailored to ignite interest and get people reading through to the very end.
Blog Writing, Web Content and More