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All the latest from the DWC...

How to Write a Good Product Description

21

What compels a customer to buy?

Sometimes, it’s a killer photo, or it might be a price that’s simply too good to resist. Some people are lured in by the promise of a special offer. However, one thing’s for certain – the customer is unlikely to buy on the strength of a photo alone. Likewise, a mere price-tag is unlikely to be enough to convince them. In order to ensure they click ‘buy now’, you’ll need to have some powerful accompanying content. 

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How Much Information is Too Much Information?

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We live in a world that loves to share. From Instagram snaps of favourite food to Facebook posts, spilling the beans about a new relationship, imparting your life story online has become the 21st norm.

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Raising Money for Children’s Hospice South-West!

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If there’s one thing I really, really don’t enjoy, it’s running. The sad fact is, I’m not terribly good at it. I usually make an excellent start, then start flagging after thirty seconds, only to turn a worrying shade of purple after about a minute or so.

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Writing to Influence People

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Ah, election fever again! The canvassers are in action, knocking from door to door, and the internet is rife with oceans of articles, praising one party or the other. 

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